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Design Thinking

Creating team, synergy, innovation, and outside-the-box-thinking - repeatedly, rather than by accident.

Oceanit’s Mind-to-Market business methodology consistently engages complex problems that produce disruptive results and technology. However, unless this disruptive technology can be delivered into the marketplace and be adopted by humans and society, it’s like “one hand clapping.”

This realization led Oceanit to build a human-centered approach to technology adoption, ultimately embracing Design Thinking as developed at the Stanford University (Design School). Design Thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable. Without one, the other cannot succeed. Oceanit adopted Design Thinking practices in 2010. In 2011, Oceanit co-founded the Design Thinking Hawaii Boot Camp, an annual, three-day event. Oceanit began hosting Design Thinking workshops and providing consulting services for government organizations and businesses, to spark strategic, creative, and innovative solutions for the end user.

Design Thinking at Oceanit is led by two master's degree graduates from the Stanford along with five facilitators educated and/or trained at Stanford University. In all, more than 12 Oceanit associates have gone through Design Thinking training at the Stanford and Oceanit has led over 300 Design Thinking workshops, boot camps, design challenges and events since 2011.

What is Design Thinking?

Design Thinking is a human-centered creative problem-solving process that provides the "how-to" in order to think "outside the box." It is a five-step process made famous by David Kelley, the founder of IDEO and the Stanford Design School. Design Thinking provides the principles and strategies to harness the creative potential of you and your stakeholders to solve the most difficult and challenging problems. Design Thinking is well suited for fuzzy, undefined problems, where no obvious solutions seem to work. Developed by the Stanford (School of Design), Design Thinking makes teaching innovation and organizational culture change possible by breaking problem solving into a five- step process:

  • Empathize - First, one must understand the people for whom you are designing a solution. Problems are rarely solely your own; in order to design for the end-users, one must build empathy for who they are and what is important to them.
  • Define - Based on the insights gathered, the 'define' step focuses on explicitly expressing the problem that must be addressed through the effort. The problem statement crafted will be used as a solution-generating springboard that provides focus and inspiration.
  • Ideate - In step three, Design Thinkers focus on idea generation. This is where one must step beyond the obvious solutions and increase the innovation potential of a solution set by harnessing the collective perspectives and strengths of the team.
  • Prototype - Prototyping is crucial to move ideas out of one's head and into the physical world. The problem solvers must test and refine solutions with users without investing a lot of time and resources up front.
  • Test - Testing and receiving feedback is the opportunity to refine solutions and make them better. This step is an opportunity to validate the team's empathy through observation and engagement – often yielding unexpected results.

To learn more about Design Thinking, please contact Oceanit.