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Design Thinking

Oceanit’s “mind-to-market” business practice consistently engages complex problems that produce disruptive results and technology. However, unless this disruptive technology can be delivered into the marketplace to be adopted by humans or society, it’s like “one hand clapping.” This realization led Oceanit to build a human-centered approach to technology adoption, ultimately embracing Design Thinking as developed and taught at Stanford University. This methodology brings together what is desirable from a human point of view with what is technologically feasible and economically viable.

Oceanit began the long-term process to learn and practice Design Thinking in 2010 and in 2011 co-founded the annual Design Thinking Hawaii 3-Day Boot Camp. We also host Design Thinking workshops and consulting services for government organizations and businesses, to spark strategic, creative and innovative solutions for the end user.